Programmatic advertising promises efficiency and scale. For niche publishers, it often delivers neither. Here is why direct deals are worth the extra effort.
LennyAd networks reject entire content categories as a blunt risk management tool. The audiences on those sites do not disappear. They are still valuable. Here is why advertisers and publishers should care.
EliWhen publishers come to us wanting to join the network, we go through a consistent set of checks. Here is exactly what we are looking at and why.
EliAudience size is the wrong metric. The advertisers who consistently outperform on cost per acquisition have worked this out. Here is what they understand that others do not.
LennyThe problem we set out to solve was straightforward: good publishers were being turned away by ad networks, and good advertisers were missing the audiences they were looking for.
LennyA new generation of advertising technology is being built around privacy as a foundation rather than an afterthought. Here is what is worth paying attention to.
LennyHeader bidding is one of the most powerful tools in a publisher's ad monetisation toolkit. Most niche publishers aren't using it properly - or at all.
EliChrome finally deprecated third-party cookies in 2024. Here is a practical guide to what that means for publishers and what you should be doing about it now.
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